Téa's Blog About Everything & Nothing

Musings about Marketing, Digital Strategy, User Experience, Digital Courage, Design & Life by Téa Smith (aka @tealou).

Baby ‘Digital Strategists’: You Are Not Gods.

I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent) ignorance of some clients. People with no experience opening content management agencies, and bamboozling people with buzzwords and non-strategic "content" over actual strategy. I am [...]

Marketing Myth #1: Digital is cheaper than traditional media.

This is a new series that addresses the common "Digital Strategist"/SEO cowboy myths, that will hopefully help you to be aware of red flags when choosing an agency to work with. I hope this is of value, and if there is anything specific you would like me to answer/address, get in touch. [...]

Dear Clients aka Don’t Blame Trump.

Dear Clients, First up, I want to say that I love you with all my heart, I really do. Every day, I am fighting for you & your best interests. I am in this for the long haul, if you'll let me. But I need to say something that might [...]

Marketing is Truth and Pain aka Seriously Say Fuck Once in a While No-one Cares.

https://www.youtube.com/embed/GCv4tcQojFI Many thousands of years ago, all I wanted to be was a writer. As a baby undergrad in Political Science & Communications, I had aspirations of great journalism, moving political speeches, opinion pieces and documentaries as my legacy. From the day I read Animal Farm when I was 12 years old, [...]

Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing retainers (and why you should too)”.

When I first started out in the web design business (many, many) years ago, I charged a fixed fee for projects. Back in the early 00's, web design businesses were much more aligned with IT, and was a 'thing' that Advertising Agencies bought, rather than something that Agencies just were. From a [...]

We gets the Internets

Get real: moving beyond personas and into empathy with your customers.

Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in someone else's shoes, and feel the way they feel about a certain situation. Empathy is [...]

Ooga Booga Feminism: aka ‘looking for empowerment at the bottom of a Chanel purse’. #iwd2016

I am a feminist. I am a card carrying, flag-waving, "shrill", "hysterical", "loud", "bossy", "crazy" feminist. I am that ooga-booga feminist that infiltrates the nightmares of the men in Fedoras. I am that feminist that makes the balls of construction workers shrivel with a single look if they "compliment" me in [...]

5 reasons your digital strategy is failing (and how to fix it).

The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some SEO, you posted to Facebook and it all ticked along. You could play it safe and act like a robot and the leads would come in. It isn't [...]

Not-Boring Marketing: Be comfortable with risk and lean into fear.

You may have realised by now that I don't do boring. I don't do generic. I definitely do not do safe marketing. I work with my clients to break through some of their fears around standing out, and encourage them to take more risks in the drive to be more [...]